KRISPY KREME: What WOULD YOU DO?

To highlight just how irresistible Krispy Kreme doughnuts are, we created a campaign* called What Would You Do? that presents people with a difficult choice and tests just how far they're wiling to go to get a delicious, warm Original Glazed™ Doughnut.

Below are a handful of the comps that we created to show the idea to the client.

 Would you step into a UFO tractor beam for a doughnut?

Would you step into a UFO tractor beam for a doughnut?

 Would you risk waking up your sleeping grandparents for a doughnut?

Would you risk waking up your sleeping grandparents for a doughnut?

 Would you risk getting hit by flying golf balls on a driving range for a doughnut?

Would you risk getting hit by flying golf balls on a driving range for a doughnut?

 Would you risk getting near a creepy clown for a doughnut?

Would you risk getting near a creepy clown for a doughnut?

 Would you step out onto a stage with an audience staring at you for a doughnut?

Would you step out onto a stage with an audience staring at you for a doughnut?

 Would you risk waking a sleeping child for a doughnut?

Would you risk waking a sleeping child for a doughnut?

*Presented to the client and moved forward, but the campaign was eventually killed.

Credits: Creative Directors: Jennifer Matthews & Dino Valentini  //  Writer: Michael Barbano  //  Design & Art Direction: Nate Hinners