KRISPY KREME: What WOULD YOU DO?
To highlight just how irresistible Krispy Kreme doughnuts are, we created a campaign* called What Would You Do? that presents people with a difficult choice and tests just how far they're wiling to go to get a delicious, warm Original Glazed™ Doughnut.
Below are a handful of the comps that we created to show the idea to the client.
*Presented to the client and moved forward, but the campaign was eventually killed.
Credits: Creative Directors: Jennifer Matthews & Dino Valentini // Writer: Michael Barbano // Design & Art Direction: Nate Hinners