To combat the rise of trolling on Twitter, we created a tool to donate to charities in a troll's name.
How to works: Anytime a troll posts on Twitter, the URL of the tweet can be entered into https://trolltax.org and used to donate to a selection of non-profit organizations in the troll’s name. Once the donation is made, users can then tweet a confirmation back at the troll, announcing publicly that their trolling prompted a donation.
I designed the identity for Troll Tax, with an eye toward striking the balance between the seriousness of the issue of trolling while keeping it light hearted. After a few iterations, we landed on what you see here — a playfully serious identity.
The website features the explanation video, a donation leader board, and a list of the charities that Troll Tax allows you to donate to.
Credits: Creative Directors: David Baldwin, Bob Ranew, Hunter Simms // Developers: Kevin Haight, Seth Callaway // Designer & Art Director: Nate Hinners // Writers: Seth Callaway, Michael Barbano, Chad Temples // Animator: Yulia Ruditskaya