Cree Lighting

To highlight specific products in Cree’s energy efficient product lineup, we created a handful of videos to feature a range of their products. From commercials to social posts, our goal was always the same — to highlight the groundbreaking lighbulb technology in a quirky, tongue-in-cheek way.

CD: Dino Valentino // CW: Britton Upchurch & Michael Barbano // Producer: Liz Stovall